Caution: Using registered trademarks as keywords for online advertisements?
Using Trademarks as Keywords E-commerce has been continuously evolving over the past few years, so has been the trademark laws worldwide. This has been a common practice among the online business entities to use the competitors' brand name, slogan, domain name, product name as keywords. This strategy is essentially a trick of displaying aids targeted towards users searching for a certain keyword of your competitors. [caption id="attachment_349" align="alignleft" width="452"] Using other's trademarks as keywords in online advertising[/caption] Typically, online digital media advertising companies such as Google Adwords, etc. do not object to it as they put up a defense stating that they cannot literally verify each keyword used by the advertisers as to whether it is a "trademark" or...