Category: Branding
Can we file a word and logo in a single application?

Trademark, in simple terms, is a source indicator of a product or a service. Consumers identify the origin of a particular product or service through its trademark. The usage and adoption of trademarks have had evolved continuously over the past several years. The commonest types of trademarks are 1) standard character and figurative marks and…
Top 7 reasons leading to objections in a trademark application

Top 7 reasons leading to Objections in Trademark Application Trademark Proceeding – Quasi-judicial in nature Applying for a trademark may seem quite straightforward and simple when one sees the trademark application (TM-A or its previous form TM-1). It is common for clients to wonder why lawyers specialising in trademarks (not general law practitioners) charge…
How registering in Amazon Brand Registry keeps counterfeits at bay

Amazon Brand Registry has been there for quite some time but in several other forms. This has undergone a drastic revamping in the later part of 2017. In the era of internet, brand names are more prone to hijacks and deliberate confusion created by counterfeiters than it is in the offline marketplace. Almost every e-commerce…
Whether it is correct to use registered trademark ® symbol without registration?

Trademark registration involves several stages from application to publication before it is finally registered (see our earlier post on stages involved). It takes upwards of 12 to 18 months for a trademark to attain registration in India, provided that there is no objection or opposition. Symbols such as TM and ® are used by trademark…
Types of trademark objections in India by trademark office
Given the widespread awareness of benefits of trademark registration at a global level, most business owners contemplate securing a trademark registration for their brand name prior or after launch. Statistically speaking, one a miniscule percentage of business entities are able to exercise exclusive monopoly rights over their trademark even after registration and such advantage is…